How I Achieved a 14.97% CTR and $0.28 CPC with Google Ads Optimization.

As a digital marketing consultant and founder of Pragmawoo Agency, I specialize in helping businesses grow through Google Ads, SEO, and web optimization.

In today’s competitive digital landscape, every click counts. Business owners are constantly searching for ways to reduce ad spend while increasing client acquisition. In this case study, I’ll share how I managed a Google Ads campaign that generated 50 clicks, a 14.97% CTR (Click-Through Rate), and an average CPC (Cost Per Click) of just $0.28—all with a total spend of under $14.

📊 Results from one day of Google Ads:

• 50 Clicks
• 14.97% CTR
• $0.28 Avg. CPC
• $13.95 Total Cost

This performance is significantly higher than the industry average CTR (2–5%), showing that precise targeting and optimization lead to measurable growth.

Strategies That Delivered Results

1. Keyword Targeting

I focused on high-intent keywords that matched the searcher’s needs, ensuring that only the right audience saw the ads.

2. Compelling Ad Copy

Each ad was written with a clear value proposition and strong call-to-action, which boosted engagement and increased CTR.

3. Smart Bidding

By monitoring performance and adjusting bids in real time, I kept the CPC low without compromising traffic quality.

4. Continuous Optimization

I refined targeting, ad placements, and keyword match types to maximize return on investment (ROI).

Why This Matters for Business Owners

When managed correctly, Google Ads can:

Complement ongoing SEO efforts for long-term visibility

Lower acquisition costs

Deliver qualified traffic ready to convert

Scale growth even with a modest budget

Conclusion.

This case study proves that with the right Google Ads strategy, even small budgets can drive big results.

🚀 If you’re ready to grow your business with Google Ads, SEO, and web optimization, let’s connect.
👉 Contact me at me to schedule a consultation.