Digital Marketing course

Here, I will talk about the tech aspects, duration and other details of this course .

Tech skills we will cover in this course:

SEO – search engine optimization. Optimizing websites to improve organic search rankings and visibility in search engine results pages (SERPs). This involves keyword research, on-page optimization, technical SEO, link building, and content strategy.

Content marketing – creating and distributing valuable, relevant and consistent content to attract and retain a target audience. This includes blog posts, articles, infographics, videos, white-papers, and other content formats.

Pay-per-click (PPC) advertising – setting up and managing paid advertising campaigns on platforms such as Google Ads, Bing Ads. This includes keyword research, ad creation, bid management, and performance tracking.

Social Media Marketing (SMM) – developing and implementing strategies to enhance brand presence and engage with the target audience on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn. This includes content creation, setting proper audience, community management, social media advertising and analytics. 

Email templates and marketing – Designing and executing email campaigns to nurture leads, engage with customers, and drive conversions. This includes email template creation, list segmentation, automation, and analytics.

Conversion rate optimization (CRO) – analyzing user behavior and website data to identify areas for improvement and implementing strategies to increase conversions and optimize user experience.

Analytics and reporting – monitoring and analyzing digital marketing campaigns, website performance and user behavior using tools like Google Analytics. Providing regular reports and insights to clients to track progress and make data-driven decisions.

Duration of the full course:

The full course will last 3 months, twice a week, 1 hour each lesson.

After registering, passing the free trial lesson and paying for the course (by Paypal, Payoneer or bank transfer), you will start you education journey with Edgarsblog.

Register for this course or ask questions via an email with the subject field – Digital marketing course.