Sunday 19th February, 2023
For your website visibility | SEO in search engine areas, you have to set search engine optimization tags in proper way.
Web crawlers find and show the websites to users upon their request and query keywords.
For being among those results, your SEO has to be great.
We will cover the topics, by their importance priority.
This tag is inside HTML code <head></head> section.
It’s better to have medium length title up to 60-70 characters.
Here’s an example <title>Article about SEO tags – Edgarsblog</title>.
The title has to be descriptive and include website’s main keyword.
For instance, in title example above our main keyword is SEO.
Although it’s not a must, but would be perfect, if your meta title matches with you website’s main title.
The proper heading tag for writing your main content title is <h1></h1>.
The crawler bots pay attention to having an h1 tag in your code. It’s a good sign for crawling.
More about meta tags you can read here.
This tag is also concentrated in HTML head section.
<meta name=”description” content=”When writing a meta description, keep it between 140 and 160 characters, so Google can display your entire message. Don’t forget to include your keyword!”>
The meta description gives the users short description of your website’s content.
Accordingly, It tells the web crawlers and users, what is your content about.
Although, Google says, that it’s crawler bots don’t pay attention to meta keywords, it is nice to have them.
These tags are also in HTML head section.
<meta name=”keywords” content=”SEO, website, programming, optimization”>
Keywords have to be separated by commas and no more then 7. As you can see in example above.
Also, meta keywords have to be relevant to your website’s content.
The meta robot tags tell the search engines like Google, if and how they should crawl you website.
Types of meta robots:
This meta tag will have a strong impact on your web pages’ presence in the search results.
index: tells bots to index the page;
noindex: tells bots not to index the page;
follow: tells bots to crawl links on the page, and that you also confirm them;
nofollow: tells bots not to crawl links on the page.
<meta name=”robots” content=”index, follow” />. Set meta Robot tags to index and follow, if you want google bots to follow your site and show in search results.
HTML headings are titles or subtitles that you want to display on a webpage. The crawlers pay attention to their presence in web pages.
There are 6 types of heading tags in HTML: h1, h2, h3, h4, h5, h6. Heading tags are important in HTML for having structured and SEO-friendly page. Search engines use the headings to index the structure and content of your web pages.
From h1 to h6 heading tags have decreasing default styles (but also you can set your custom ones). You can use them according to importance. Let’s say you use <h1> for your most important headings and <h2> to <h6> for your less important ones. It’s better to use them by priority. For example, you can have the main title of your page in <h1>, subtitles in <h2>, sections’ titles in <h3>, subsections’ titles in <h4>, contact form’s heading in <h5> and footer link’s titles in <h6>.
One of the key features for having great SEO are alt tags. Those are image description texts like this example <img src=”” alt=”web example image” >. Search engines cannot interpret images. Alt tags solve this by providing image description text, which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks. Alt tags are also useful for users viewing a web page on screen readers or browsers that can’t process images.
Internal links go from one page to another page of your website. These links help site visitors to navigate on your website. They also optimize your site for search engines.
External links go from one website to another. There are two types of external links that you should know and use.
Links from other websites to yours, that are called backlinks. So, you have to build proper backlinks strategy for great SEO. For example, you can put the link of your website in your Instagram, Facebook or other blogging, writing websites such as Medium. In that case, all you have to do, is to have a great content on your social media page and motivate users to go to your website for more info, by clicking you web link. So, this way you generate engagement with you website, users flow and high SEO ranking.
Outbound links are the links from your website to another. Outbound links matter for SEO. Your links help your colleagues, partners, suppliers, customers, and of course, your visitors to learn more info. The example of outbound link is here – for more info go by this link.
Having more than 300 words for posts and over 200 words for product descriptions makes your SEO rankings great. A higher word count helps search engines, such as Google, better understand what your web page is about. Google ranks longer articles higher. But it doesn’t mean, that you have to put a lot of irrelevant content, just to have more than 300 words. The interesting and user-friendly content still counts first. But in combination with words length it can provide high SEO rankings. So it’s just a great advice, if you want to have premium SEO.
A focus keyphrase is the meaning of your web content in one descriptive phrase, that you want your post or page to rank for. It would be awesome, if you choose one keyphrase from your meta title and implement it also in meta description, heading title and 2 or more subheadings (for example h2 and h3 tags). For example you write a blog about learning programming.
Accordingly, you want all users, who searches for programming related articles, to see you post in search results. So, you have to tell the search engine crawlers to show you post everyone, who searches for programming related articles. The language you speak with the crawler is your focus keyprhase. You help crawler bots to understand what is you content about, through you keyphrases. You focus their attention to it.
This topic comes the last, because it doesn’t have a crucial impact SEO rankings, although I have decided to go over this, to help you reach super rankings for you web page.
This tip is about having user-friendly readability. There are 5 main stages to provide great readability for your web page visitors:
1. Transition words. Transition words are the words as “and”, “but”, “so”, “because”, “another”, “accordingly”, “although” and a lot more. They show the readers the relationship between phrases, sentences and paragraphs. Using them, you make it easier for your page visitors to understand how your thoughts are connected. A well-structured and user-friendly text helps to attract readers to your blog and provide high SEO rankings. For more transition words.
2. Sentence and paragraph lengths. Longer sentences and paragraphs are more difficult to read, than shorter ones. Using shorter content, makes your text easier to read. Search engines likes to show high-quality, informative and nice to read content which is easy to understand. Also, users are likely to share shorter and easier to read content, than longer and mixed one. That’s why, proper readability is important for SEO score.
3. Headings and subheadings. Headings are key points, that guide readers through a wep page or an article. They show what a section or a paragraph is about. People like to scan page content, to get an idea of what the text is about and to decide which sections of the text they’re going to read. Headings help them do that. So, it also improves you SEO through user-friendliness and providing easy-to-understand content for crawler bots.
4. Sentence starts with similar words. Avoid having consecutive sentences. See the example, in the following sentences, marked bold. “Then we went home. Then we saw my friend. Then I asked something”. In one paragraph we have 3 sentences, starting with the word “then”. It’s not user-friendly and very confusing for the reader. So it can be boring for your audience, and most of the readers will leave your website and never return.
5. Avoid using passive voice. Passive voice can make your sentences longer and unclear. If you pay attention in this article, I am writing almost each sentence using active voice. I use a lot of “you do” words, instead of “something is being done by you”. It improves the readability of you web content and affects on user-friendliness.
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Posted by Edgar Hovhannisyan